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Marketing to girls: My Little Pony and LEGO Friends and Elves
Despite the advances achieved in the past 100 years, we are still on the journey towards gender equality as a society and the road ahead remains long and winding. However, I think there have been a...
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Crowdsourcing in the toy industry: LEGO Ideas
Crowdsourcing has long held quite a bit of promise: who would not want to have customers participate in funding, marketing, or developing products for themselves and thus relieving the company from...
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Free-to-play (F2P) MMO monetization: World of Tanks
Online games have largely moved to a free-to-play model where the monetization is achieved through microtransactions instead of traditional box sales or subscription fees. According to data from...
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Card games going digital: Can Magic the Gathering compete with Hearthstone?
Collectible card games became an instant hit upon the creation of Magic the Gathering by Richard Garfield and Wizards of the Coast in 1993. Magic has went through some changing fortunes over the past...
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World of Tanks Generals: a different take on card game monetization
With digital collectible card games becoming a “dominant category” (according to SuperData research), it is no wonder that more companies want their share of the pie. One of the more recent newcomers...
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MOBA monetization and the power of the crowd
Multiplayer Online Battle Arena (MOBA) games have rapidly risen to amongst the most popular online games – so much so, that they are predicated to become the largest category of online games this year....
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The secret sauce of Dota 2: crowdsourcing and crowdfunding
A peculiar misconception seems quite common when it comes to Valve’s Dota 2: the belief that Dota 2 is not well-monetized, perhaps because as it brings in people to the Steam platform, Valve simply...
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On IKEA Pencil and the Lean lesson within
So, IKEA did it again – an excellent parody of the latest Apple launch (The Apple Pencil stylus). This is not the first time IKEA has used Apple parody in its advertisement, either, as last year they...
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Has the ebook disruption been cancelled?
The New York Times published an interesting article yesterday titled The Plot Twist: E-Book Sales Slip, and Print Is Far From Dead. In the article, the author Alexandra Alter paints a picture of a...
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Is technology a foundation for strategic HR?
Technology is often seen as the answer to improve operations and processes. This viewpoint also applies in HR, where there is even a blooming series of conferences built around telling people how...
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Getting started with streaming and Youtube
I have been blogging for a good while now as I started this blog in July 2011. However, while I enjoy reading and writing, I have to admit that home-created video has reached a prominent place in...
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If Lean is so great, why are Japanese companies not doing better?
I recently came across an interesting, and apparently fairly popular, article on Lean and Japanese management called The Myth of Japanese Companies and Management. In the article, the author Joseph...
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Why should primary schools care about Lean?
It is always exciting to find results being achieved by applying Lean thinking in new environments. So, when I recently came across an article describing how the Bærland Skole primary school in Norway...
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The difference between doing Lean or Lean Startup and being Lean
By now, Lean has a fairly long history. With its roots at Toyota in the 1950s, it had its first run at fame in the West in the 1990s, and more recently the Lean Startup movement has adopted the term to...
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Minimum viable product and snow removal
It is winter time in the Nordic countries, and with winter comes snow. While doing some routine snow removal the other day, my mind wandered to the Lean Startup concept of Minimum Viable Product (MVP)....
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Would you rather lead a role-oriented or a mission-oriented team?
Division of labor is perhaps the greatest invention of mankind. Not everyone has to be a part-time farmer in order to eat, and that’s awesome. However, increasing specialization is not only a good...
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Don’t just tell stories – create meanings and purpose
Human beings are creatures of tales and stories. Indeed, one of the most important measures of any leader or salesperson nowadays is storytelling ability. Stories motivate us and change us, their...
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What makes for an interesting story?
Language gives us seemingly endless possibilities to create stories. However, the stories that actually resonate share a common, much more limited structure. The structure of a character, a problem,...
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Three simple tips for innovation
There are many methods and frameworks for innovation, but those are not the subject of this post. Rather, I want to take a look at three easy little things you can do to help you innovate better....
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Helsinki’s magic trick to improve home care for the elderly
Helsingin Sanomat, one of the main newspapers in Finland, published an article on a “magic trick” performed in the public home care for the elderly in the city of Helsinki. This magic trick reduced...
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